Offer & search intent
Understand the business, offer, audience and customer economics. Structure keywords and intent by relevance.
GOOGLE ADS / SUCHMASCHINENWERBUNG
Your service. Right when people search for it
Google Ads for businesses looking to turn relevant searches into inquiries and purchases. We handle research, campaign setup, conversion tracking and ongoing optimization.
Discuss Google Ads ↗SEARCH INTENT
A search term is the start. A relevant inquiry is the goal
EXAMPLE SEARCH QUERY
⌕ accountant for my business
We assess the intent, align the ad and landing page, and measure the agreed target action. Irrelevant search terms are excluded.
SEA / MANAGEMENT
What we take care of
Structure & setup
Build campaigns, ad groups, ads and negative keywords. Validate conversion tracking before launch.
Launch & optimization
Analyze search terms, exclude irrelevant queries and adjust budget and bids using reliable data.
Measurement & reporting
Interpret costs and conversions. Include qualified inquiries and actual customers when data is available.
SCOPE OF WORK
Set up once. Manage continuously
SETUP INCLUDES
- Business and offer review
- Search intent and keyword research
- Campaign architecture
- Campaign and ad setup
- Conversion measurement setup and validation
- Initial campaign launch
ONGOING MANAGEMENT
- Search-term analysis
- Negative keyword maintenance
- Budget allocation
- Bidding optimization
- Campaign optimization
- Performance monitoring and reporting