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PERFORMANCE MARKETING · PAID ACQUISITION

Your customers
are searching.
Let’s reach them

Reach people searching for your offer or considering their next decision. With Google Ads, ChatGPT Ads and a clear focus on the outcome.

Let’s discuss your project Explore the two channels

01 / WHERE WE REACH CUSTOMERS

The next inquiry starts
with a search. Or a conversation

GOOGLE ADS

Be found when someone needs you

Google Ads reaches people actively searching for your services. We research relevant keywords, structure search campaigns and align ads with your offer. Conversion tracking measures inquiries and purchases, giving ongoing paid search management a clear basis.

EXAMPLE SEARCH QUERY accountant for my business

A specific need. Your offer at the right moment.

Explore the service

CHATGPT ADS

Be present while a decision takes shape

Search can be more than a list of links. In ChatGPT, people ask questions, compare options and refine their needs in conversation. Advertising can appear within this decision-making context.

EXAMPLE QUESTION“Which accounting service fits my small business?”

A distinct advertising channel. Not paid recommendations inside AI answers.

Explore the service

ChatGPT Ads: launch subject to market, account access and measurement availability. OpenAI

02 / MEASUREMENT

Measure first. Then decide

We connect advertising data with inquiries, purchases and your business context. Each metric answers a different question.

AD4GROWTH / MEASUREMENT MAPRelationships · no forecast
Ad platformWebsite / eventsCRM / sales
  1. Ad spend
  2. Impressions
  3. Clicks
  4. Conversions
  5. New customers
  6. Revenue
CPACost per action

What does a defined target action cost?

Formula

Ad spend ÷ conversions

Influences & limits

Traffic, website and conversion definition influence CPA. A form submission is not a won customer.

Reliable comparisons need aligned events, periods and attribution. Missing data means an unanswered question.

03 / DIAGNOSTICS

What if a campaign is not working well?

Three common situations. Choose an example to see what we check, what we change and how we assess the effect.

DIAGNOSTIC EXAMPLESNot account data

FROM QUESTION TO ACTION

  1. Investigate

    Which search terms attract the wrong visitors?

  2. Make a focused change

    Exclude irrelevant terms and make ads more precise.

  3. Review the effect

    Check whether new inquiries fit the offer better.

The business sets the standard: new customers, margin and capacity. Offer, website and sales influence outcomes alongside the campaign.

04 / ONGOING MANAGEMENT

Ongoing campaign management. What is included

Monthly management covers work on your ads, budget monitoring, measurement checks and clear reporting. We agree the scope before launch.

WorkstreamWhat we review / manageWhat you receive
Ads & search termsWhat we review / manageGoogle Ads: review queries, maintain negative keywords and revise ads.What you receiveTargeting better aligned with your services.
Budget & bidsWhat we review / manageMonitor spend and adjust bids using campaign data.What you receiveBudget decisions with a clear reason.
Measurement & testsWhat we review / manageCheck conversion tracking and test focused changes.What you receiveA clear way to evaluate what works.
Report & next stepsWhat we review / manageSummarize results, changes and upcoming actions.What you receiveAn understandable overview of ongoing work.

Search terms and bids refer to Google Ads. ChatGPT Ads management depends on available features and measurement.

We manage the work. Outcomes depend on the whole system.

Campaigns, tests and budget decisions are our work. Offer, pricing, margin and sales are defined together with you.

06 / OPERATOR

Bohdan S.

Bohdan S.

Product Marketing Manager

LinkedIn

Based in Dresden, I work with you directly on Google Ads and ChatGPT Ads projects online. At AD4GROWTH, I connect product thinking with paid search (SEA), campaign management and clear measurement.

LET’S TALK BUSINESS

Your offer deserves
the right customers

Tell us about your offer and objective. We can explore the fit in writing. No mandatory call.

Discuss your project